Brad Hoffman is from the Boston area and graduated from Bucknell University in 1980. He was recruited by Procter & Gamble and joined their Sales Management Training Program as a Sales Representative in Baltimore in 1980. He was promoted several times and then to District Manager in the Packaged Soap & Detergent division in 1987. He has called on major customers like Kroger, Wegmans and Winn-Dixie. He led organizations of up to 40 people and $500 million in sales. He also led some of P&G's first category management initiatives with customers, led multi-functional customer teams, and recruited, trained and developed sales organizations. Brad also led P&G's recruiting teams at Harvard Business School, University of Rochester, Colgate, and others. He left P&G in 1993 to become a General Manager at a small company and then co-founded the Hoffman Partnership Group in 1995.
Lisa Hoffman is originally from the New York metropolitan area and graduated from the University of Rochester in 1985. Upon graduation, she was recruited by Procter & Gamble into their Sales Management Training Program. She started her career with P&G as a Sales Representative in Rochester, New York and progressed through several levels of management. In her 12 years with Procter & Gamble, Lisa held positions in major account management calling on sophisticated customers like Wegmans and Tops Markets, sales management, retail operations management, category management, and special project management. She has led organizations of 25+ people and $350 million in sales. In these roles she worked in the Packaged Soap & Detergent, Paper, Beauty Care, and Grocery Retail Operations divisions.
At P&G, Lisa was a leader in the area of diversity, where she led the Boston Women's Organization, was a member of the Eastern Region Women's Board, and mentored others in the organization. She was also led recruiting teams at several major universities including her alma mater, and helped P&G to attract highly qualified people to the sales organization. Lisa has extensive knowledge of the industry, how to attract highly qualified to organizations, and how to provide world class service to our business partners.
Lisa is a member of the Women's Business Enterprise National Council (WBENC) and the Women's Food Service Forum.